Incredible India; You sure?

Sure, Crayons, Euro RSCG, Span Communications and ZenithOptimedia may have won the global account of Rs250 crore for Incredible India from Ministry of Tourism, and maybe they are going to do a great job at 'communicating' India to the rest of the world, but what about the product in question, India?

As a country India woth its diversity is truly incredible. But with infrastructure not being able to keep pace with economic growth, Indian cities are literally crumbling. Take Bangalore for one. Road infrastructure is pathetic to say the least. Bangalore the most visible face of tech. India to the rest of world paints a sorry picture in terms of urban infrastructure in spite of its Information Technology prowess.

Marketers must remember that its not just about communicating, its about ensuring that the buyers who are brought in the communique, be overwhelmed post the product usage. In the case of tourism, its about a host of industries, complementers to each other, functioning as a complete holiday package, that can have the inbound traveller going away with memories to cherish.

At the moment, I hope the campaign doesn't bring in people to the city of Bangalore, considering the pathetic state of infrastructure. If it does happen, thanks to the work of Crayons, Euro RSCG, Span Communications and ZenithOptimedia, I shudder to think what aftermath of the visit to Bangalore would be.


Karthik Murali said…
Sometimes Tier II cities are far well maintained than Tier I cities like Chennai, Bangalore, Mumbai etc

For example , a city like Chandigarh is maintained impeccably and a wonderful destination too.

So probably its safer to take the foreigners to these places and use the metros as a stopover city alone
Unknown said…
Sir Just wait for the Bangalore Marathon in December which is expected to bring about 30 lakh international participants to Bangalore.
Unknown said…
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