The real reason why Colors is No.2

It pays to take the 'reality' route. It gets the channel in question the GRPs. At least that's what its done for Colors. And the result has Star Plus worried.

The reality shows that have hit the jackpot for Colors are 'Khatron ke Khiladi' and the voyeuristic 'Big Boss. Latest numbers from TAM Media Research shows Colors taking a huge leap, making it the clear No 2. among entertainment channels, with only 28 gross rating points (GRPs) separating it from the genre leader, Star Plus.


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