The lure of the 'outsider'
More than that, her whole life has been outside the realm familiar to the intelligentsia of the media. She didn't go to the big-name colleges and imbibe the heady atmosphere that leaves so many feeling that they are special folks. She doesn't talk the way they talk or think the way they think.
Worse yet, from the media's perspective, Sarah Palin does not seek their Good Housekeeping seal of approval.'
Being the outsider and not being the media darling doesn't win you points. Yet it may win you the admiration of the 'thinking' public. The ones who can can cut through the fluff and the see the 'real substance' in you. In case of Sarah Palin, I guess 'those ones' don't include American college going kids, the Hollywood elite and the leftist media. They would rather live the illusion with Barack.
Brands at times create for themselves rebellious identities. That again, may not win them mass adulation. But it definitely gets them a niche audience that identifies with that rebellion. Apple for example, has won itself its legion of fans due to that rebellious image. Never mind that with its latest products it wants to appeal to the mass out there.