Steve Wozniak on the 'future' of iPod & iPhone

I begin to wonder whether he was even briefed by the Apple press office when he predicts the imminent death of the company's most popular product, the iPod. "The iPod has sort of lived a long life at number one," he says. "Things like, that if you look back to transistor radios and Walkmans, they kind of die out after a while. "It's kind of like everyone has got one or two or three. You get to a point when they are on display everywhere, they get real cheap and they are not selling as much." ...

If consumer technology spending plummets, and the indications are it will, Apple should be better placed than others to survive as many of their customers buy their products with almost religious devotion.

Steve Wozniak makes two points worth noting. One, Innovations no longer remains thus, once everyone's got a piece of it. Therefore its important to innovate on a continuous basis (obviously not an easy task).

Two, its the innovators that breed die hard loyalist who keep their coffers full even when the average consumer cuts back on tech-expenditure. So it makes good business sense to innovate, never mind the costs.

Read the complete 'Steve Wozniak interview: iconic co-founder on the iPod, iPhone, and future for Apple' here.


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