Can the media be condescending?

Being condescending to customers is the worst mistake a marketer can make. But then, that's exact what a handful of Media editors resorted to. The effects are out there for all to see. The media is now being beseiged by 'Citizen reporters' who use whatever the means (Blogs, for one) at their disposal to propogate 'news' with greater credibiltiy.

Its interesting to note that Media mogul Rupert Murdoch has stated that 'the profession may still have a bright future if it can shake free of reporters and editors who he said have forfeited the trust and loyalty of their readers.'

He further stated, "My summary of the way some of the established media has responded to the internet is this: it's not newspapers that might become obsolete. It's some of the editors, reporters, and proprietors who are forgetting a newspaper's most precious asset: the bond with its readers,".

His remarks were part of a lecture series sponsored by the Australian Broadcast Corporation. Read the complete story on his comments on the Media here.


Sindhu Holla said…
I do not exactly know what this means, whether it is about the communication from the Brand or media by itself. This reminds me of the Nokia advertisement (i guess it was 1100)where they showcased derogatory sequences of the India. The advertisement had to be pulled off air due to the controversy.

In one the Oprah winfrey show, Tommy Hifiger was asked to leave the show as he made a derisive statement that his brand is not targeted towards asians as they cannot afford it.

However i feel Tommy as a brand has done very well over these years. However it is true that condescending the consumer through any medium is not something that would be appreciated.
Ray Titus said…
What's to note is that there's a thin line sperating what's derogatory and what's depends on the way the communique is perceived.

Marketers gotta walk that line gingerly...

The Tommy Hilfiger comment is a hoax...its been around since 1997. Tells you how powerful 'grapevines' are, never mind the authenticity...

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