Nandan on the cover, Imagining India?

T N Ninan thinks Nandan Nilekani's book, 'contains many arguments but no central narrative'.

I haven't read the book but being the Marketing professor I must (must I?) have a take on the way it looks. I mean judging by the cover. Titled, 'Imagining India, Ideas for the new century', it has Nandan on the cover, piercing look and all.

What may have been behind the picture? A surefire way to sell the book, 'cos Nandan's well known? Isn't such a title supposed to be propped up with a more metaphorical picture that gives greater credence to the title? But then, if that were done, would we then welcome a dud? 'Cos the pic on the cover makes that critical difference in terms of browsers in a book store evincing interest in a book.

Whatever, I would have preferred a Non-Nandan pic. as the cover. OK, I get it. Would that get me to buy? Can't tell. :)

Comments

Tiger said…
Sometimes the credibility of the person writing the book makes it sell. In such cases the title exists but the name of the author is more prominent. But as you said the situational pic would have been good too.
Prof.Ray Titus said…
Vamshi, U buyin'? :)
achuth said…
A book at most times is considered as low risk. So would a picture on the cover of a book make such a big impact on the buying behavior of a consumer? I would be more inclined to buy the book based on the author.... Just a thought.....

Popular Posts