You the moron, if you ain't askin' a discount

This is the best time there ever was for shoppers. The best time to haggle for that bargain. Doesn't matter if the brand is supposedly 'premium'. Everyone brand out there is desperately seeking that sale. Brands almost beggin'!

Take the US for example. With holiday sales shaping up to be the lowest in years, possibly the worst since the industry began annual comparisons in 1969, retailers say they're taking consumers' demands for good deals seriously. Some are extending return policies, while others are matching competitors' prices. Many are volunteering on-the-spot discounts and even letting customers haggle prices well down from what's marked in a desperate bid to make the cash register ring.

In fact this what Stephen Hoch, a retailing expert at the Wharton School at the University of Pennsylvania, has to say, "You'd have to be a moron not to ask for a discount."

Hey, what about you? Plannin' to be the moron?


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