Apple alters iTune prices to spur Sales

Slowing down of paid music downloads has seen Apple easing up on its rigid pricing structure in the hope of attracting more consumers to buy digital-music.

WSJ reports that Apple Inc. unveiled significant pricing and copyright changes to its iTunes Store, moves by the dominant online music seller that could spur similar action across the industry. The changes, announced at the Macworld Conference & Expo in San Francisco Tuesday, include a new three-tiered pricing plan for songs, instead of the 99-cents fixed price Apple has used almost exclusively. Apple also said it will drop copy protection from all of the songs in its digital store. Some of Apple's moves appear to be a response in part to shifts in the digital-music market. Growth in paid downloads slowed significantly in 2008, rising 27%, compared with a 45% increase a year earlier, according to Nielsen Co.'s SoundScan service.


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