Brand PwC, Guilty by association?
Brand PwC has a lot to answer as the Audit firm to now discredited IT major, Satyam Computers. The Indian government has said that it will examine the role of Satyam Computer Services Ltd. auditor PricewaterhouseCoopers (PwC) after the country’s fourth-largest information technology company admitted that it had falsified its accounts. For PWC, this doesn't seem to be a first time.
What now remains to be seen is if PwC will go the Arthur Andersen way. The larger marketing lesson here is, if you are associated with a corporate brand, chances are you will go down, if the associated corporate brand does.
Guilt by association, you see.