The dirty li'l secret about Capitalism

'But here's a dirty little secret about capitalism: consumers, not corporations, run the show. If you find something about the marketplace objectionable, it would be more appropriate to blame those who actually call the shots: the ruthless, cutthroat, and disloyal American consumers.

Don't believe it?

Ask a large corporation, Coca-Cola, about the power of consumers when it introduced "New Coke," and the product promptly flopped. Then talk to the owners of the more than 600 Michigan businesses that filed for bankruptcy in 2001 and ask them who controlled their destiny? Then visit the International Supermarket Museum in New York, and view the 60,000 products that have failed in U.S. supermarkets, a convincing testament to what economists call "consumer sovereignty."

Consumers are the kings and queens of the market economy, and ultimately they reign supreme over corporations and their employees. When corporations make mistakes and introduce products that consumers don't want, which happens frequently, you can count on consumers voicing their opinions forcefully and immediately by their lack of spending.'

- Dr. Mark Perry, 'Consumer, Not Corporate, "Greed" Is Ultimately Behind Layoffs.'


Popular Posts