How to turn a lie into a truth

Every time someone tells you they're doing it out of their concern for you, be concerned about their concern. In all probability they don't care.

Its a similar concern that I have about the concern that the Al Gore brigand has about the future of MY world. I am talking environment. The climate change canard is way the Gores of the world make money for themselves. Al Gore is a politician, a campaigner and the chair of a green private-equity firm invested in products that a climate-scared world would buy.

About running cost savings that's been promised if cars were to turn fuel efficient, under tough new national standards to cut emissions and increased gas mileage, look to the real costs behind the 'green' initiative. Spain has been proclaimed a global example in providing financial aid to renewable energy companies to create green jobs. But research shows that each new job cost Spain 571,138 euros, with subsidies of more than one million euros required to create each new job in the uncompetitive wind industry. Moreover, the programs resulted in the destruction of nearly 110,000 jobs elsewhere in the economy, or 2.2 jobs for every job created.

In spite of such dissenting information, its easy to wonder why the global warming lie got told and told so many times, it turned into an accepted truth? The answer lies in publicity. Publicity driven information carried by the media brought with it credibility. And it got carried so many times, it turned the gospel truth.

To build brand beliefs, marketers have to rely more on publicity, as what gets carried by supposedly neutral media publications, gets believed. Advertising keeps doubts lingering in consumer minds. After all, who's the marketer out there who'd own up to anything? But when its a 'neutral' media vehicle, the consumer believes it as if it were the truth.

Global Warming's a lie. But who'd believe that? Today its an accepted 'truth'! To be a naysayer is to put yourself in peril.



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