Why I don't matter, but my wallet does
Tell you what. I guard my wallet more vehemently than I care for myself. The reason's simple. Without it, I don't exist. My wallet's got my credit cards, my driver's license, my PAN card, my club cards and a few business cards. Every time I am asked to prove I am me, I need the cards in my wallet. There are many a nincompoops under the sun, warming chairs in the laziest of departments, who order me to come up with some identification. So I can apply for some hair-brained government scheme. My cards save the day.
I've no idea if my wallet's importance over me has taken a toll on my esteem. But I know its got me paranoid about losing my wallet some day and then being erased off the face of this planet. Like it happens in movies.
I guess no one really cares about the real me. Its the cards in my wallet that matter. Its the same with brands too. No one really cares about the product anymore. Its about the brand. Despite the fact that the cola in two bottles named differently are the same, no one really cares. Its the name on the bottle. The name on the wrapper. The name on the box. That's what matters. The names (read, brands) are what drive judgements. Not the product within.
Just like, its what's on the card that dictates my existence. Without it, I am a nobody. I don't exist
Depressing. Funny too. :)