Skip to main content

If God's Conservative, is CNN doomed?

Connect these two.

One, In the United States, Conservatives continue to outnumber moderates and liberals in the American populace in 2009, confirming a finding that Gallup first noted in June. Forty percent of Americans describe their political views as conservative, 36% as moderate, and 20% as liberal. This marks a shift from 2005 through 2008, when moderates were tied with conservatives as the most prevalent group.

Two, CNN, which invented the cable news network more than two decades ago, will hit a new competitive low with its prime-time programs in October, finishing fourth – and last – among the cable news networks with the audience that all the networks rely on for their advertising.

Now, who are the leading news guys on TV? Bill O'Reilly tops at 881,000 viewers and Sean Hannity rakes in 659,000 viewers . Liberal news analysis is way behind.

Consider the first snippets' implication on the second. Conservatives outnumber Liberals, 2 to 1. On TV, Fox's viewers outnumber their liberal counterparts, almost 3 to 1. Which means in addition to conservatives glued to O'Reilly and Hannity, moderates too seem to be joining in.

Where does that leave liberal news media? Of course, as a viewer segment liberal numbers are big enough to be catered to. But the question is, how many channels can profitably operate, pandering to bleeding liberals? Not many. And that's why CNN's going down.

What choices does CNN have? Reinvent and go the Conservative way. Its a good idea, considering there aren't any other strong conservative networks jostling with Fox for conservative eyeballs. But, that isn't going to happen any time soon, considering the fact that liberals can't and won't see business sense anytime in the near future. Isn't that why they see Obama as the Socialist saviour? Which means the choice CNN has is to ratchet up its liberal propaganda to the level of Chris Mathews, Keith Olbermann and Rachel Maddow, that may give them a chance. To stay afloat. But then again, CNN already has its opinionated sister network in HLN.

I say, it will be tough going for CNN.

Brands that see their segments dying, have three stark choices. Either abandon the segment to move to a growing one (reinvention becomes a must), or fight hard to eat into competitor share (added investment becomes imperative), or to go on their knees and pray hard (humility is non-negotiable) that their segment numbers grow.

For CNN, I recommend prayer. But then I realise, isn't God conservative?

Data Graph: Gallup

Comments

Popular posts from this blog

Situational Involvement of Consumers

There are two types of involvement that consumers have with products and services, Situational and Enduring. Situational involvement as the term suggests, occurs only in specificsituations whereas Enduring involvement is continuous and is more permanent in nature.

Decisions to buy umbrellas in India are driven by the onset of Indian monsoon. Monsoon rains arrived in India over the South Andaman Sea on May 10 and over the Kerala coast on May 28, three days ahead of schedule. But then, after a few days of rain, South India is witnessing a spate of dry weather. Temperatures are soaring in the north of India. The Umbrella companies in the state of Kerala are wishing for the skies to open up. So is the farming community and manufacturers of rural consumer products whose product sales depend totally on the farming community. The Met. department has deemed this dry spell as 'not unusual'.

India's monsoon rains have been static over the southern coast since last Tuesday because of a…

Prior Hypothesis Bias

Prior Hypothesis bias refers to the fact that decision makers who have strong prior beliefs about the relationship between two variables tend to make decisions on the basis of those beliefs, even when presented with the evidence that their beliefs are wrong. Moreover, they tend to use and seek information that is consistent with their prior beliefs, while ignoring information that contradicts these beliefs.

From a strategic perspective, a CEO who has a strong prior belief that a certain strategy makes sense might continue to pursue that strategy, despite evidence that it is inappropriate or failing.


Ref : Strategic Management : An Integrated Approach, 6e, Charles W L Hill, Gareth R Jones

Wearing Cuba means Walking Cuba

There's something ethereal about wearing 'Cuba'. Suddenly its the streets of Havana, smoke filled and lit by the groovin', more than the lights. The bars are packed to hilt and dreamy women seem to glide by. The feeling's beyond magical.

How did I get there?

Before I explain, I gotta tell you about the power of brands to take you places. Brands bring with them an ability to prompt you to conjure up the unreal. They can transform your reality into fantasy. And consumers are more than willing partners to brands as the drudgery they face in everyday life begs an injection of fantasy. Brands that operate in a zone of the unreal do the conjuring act as there's nothing else that consumers can call for, while making judgements. For instance, what should I be judging the lip paint on? Its colour and tone or its ability to turn me into a diva?

Cuba's a perfume. The moment I wear it, I am traipsing the streets of Havana. Its smoke filled bars I see. Its music I hear and…