Skip to main content

Is being smart, being right?

Though they often tell us that being ethical is about choosing right over wrong, it ain't as simple as that. Right over wrongs are easy. Its right over just' a li'l less right that's difficult.

In Management its said, you have to work 'smart'. Pray, what's smart all about? And do ethical issues arise when you take the 'smart' way? Take the case of a brand that doesn't tell you that the claim it bandies about is a result of research on a skewed sample. For example, a fairness soap that claims 98 percent of its users felt fairer in two weeks, makes a 'smart' claim. Not a 'right' one. If broached, the brand will point to some flawed research. Note, reality is otherwise. Again, take the case of media publications. They all claim to give us the 'truth'. What they really mean is, their version of the truth. That's again 'smart'.

So in tom-toming 'researched' claims or telling us they tell us the truth, or that they care for us consumers, etc., brands do what's smart. Just like at work, when people go with the boss' dumb idea, they do exactly the same. In pointing out the weakness of an idea, far from earning the boss' approval, they risk his wrath. Maybe even promotion up the hierarchical ladder. So they shut up, and play along. The boss is pleased, They get their ride up; its all round win-win. Though how far the organisation's benefited is any one's guess.

Doing the 'real' right things, and not the 'smart' right things, calls for courage. Because in doing so, there's bound to be a loss. And if some one's not up to that loss, I'd say the smart route's the best route. That goes for brands too. Stating that as a media magazine, you will always give us the truth is 'smartly' right. Not 'real' right. And as mentioned when I started, the choice here is not between right and wrong, its between 'smart' and 'right'.

Smart 's better.

Though I reserve my admiration for losers who don't go smart, but right. The ones who 'lose', who sacrifice, for the sake of what's 'right'. Without qualms. Without complaints.

Comments

Unknown said…
100% agree
but still management colleges are wasting our time by teaching us subject business ethics.

in which they taught us bear losses at the cost of following ethics.

being in a position where you can change something for your customer's good but still not doing it is ethical or unethical or smart or right?
Unknown said…
i know it is 'smart'

but i guess , subordinate not able to give his opinion due to hierarchal structure is definitely a big loss for organization.

best example is - google which has a flat structure.

Popular posts from this blog

Situational Involvement of Consumers

There are two types of involvement that consumers have with products and services, Situational and Enduring. Situational involvement as the term suggests, occurs only in specificsituations whereas Enduring involvement is continuous and is more permanent in nature.

Decisions to buy umbrellas in India are driven by the onset of Indian monsoon. Monsoon rains arrived in India over the South Andaman Sea on May 10 and over the Kerala coast on May 28, three days ahead of schedule. But then, after a few days of rain, South India is witnessing a spate of dry weather. Temperatures are soaring in the north of India. The Umbrella companies in the state of Kerala are wishing for the skies to open up. So is the farming community and manufacturers of rural consumer products whose product sales depend totally on the farming community. The Met. department has deemed this dry spell as 'not unusual'.

India's monsoon rains have been static over the southern coast since last Tuesday because of a…

Prior Hypothesis Bias

Prior Hypothesis bias refers to the fact that decision makers who have strong prior beliefs about the relationship between two variables tend to make decisions on the basis of those beliefs, even when presented with the evidence that their beliefs are wrong. Moreover, they tend to use and seek information that is consistent with their prior beliefs, while ignoring information that contradicts these beliefs.

From a strategic perspective, a CEO who has a strong prior belief that a certain strategy makes sense might continue to pursue that strategy, despite evidence that it is inappropriate or failing.


Ref : Strategic Management : An Integrated Approach, 6e, Charles W L Hill, Gareth R Jones

Wearing Cuba means Walking Cuba

There's something ethereal about wearing 'Cuba'. Suddenly its the streets of Havana, smoke filled and lit by the groovin', more than the lights. The bars are packed to hilt and dreamy women seem to glide by. The feeling's beyond magical.

How did I get there?

Before I explain, I gotta tell you about the power of brands to take you places. Brands bring with them an ability to prompt you to conjure up the unreal. They can transform your reality into fantasy. And consumers are more than willing partners to brands as the drudgery they face in everyday life begs an injection of fantasy. Brands that operate in a zone of the unreal do the conjuring act as there's nothing else that consumers can call for, while making judgements. For instance, what should I be judging the lip paint on? Its colour and tone or its ability to turn me into a diva?

Cuba's a perfume. The moment I wear it, I am traipsing the streets of Havana. Its smoke filled bars I see. Its music I hear and…