Judge not lest Ye be Judged

Flor isn't too happy at Bono being painted the hypocrite. It makes me wonder about our judgement calls. Are they warranted? Should we be pointing fingers at Bono, the generous?

Before I answer, consider the parable of the widow with two coins at the temple. (Luke 21:1-3) “As He looked up, Jesus saw the rich putting their gifts into the temple treasury. He also saw a poor widow put in two very small copper coins. ‘I tell you the truth,’ He said, ‘this poor widow has put in more than all the others. All these people gave their gifts out of their wealth; but she out of her poverty put in all she had to live on.”

The parable puts Bono's generosity in perspective.

Now I am also aware of what Jesus said about judging others, "And why do you look at the speck in your brother's eye, but do not perceive the plank in your own eye? "Or how can you say to your brother, 'Brother, let me remove the speck that is in your eye,' when you yourself do not see the plank that is in your own eye? Hypocrite! First remove the plank from your own eye, and then you will see clearly to remove the speck that is in your brother's eye." (Luke 6: 41-42)

The moral of all of this? Judge, but with care.

Consumers play judge all the time. On consumption and even before. They gain that right for the money they pay in acquiring a product or a service. Having worked in hospitality, a decade and a half ago, I've been at the receiving end of judgements. For hospitality services offered. At times I've felt the judgements were unfair. But I had no choice but to grin and bear it. It sure takes a toll on your esteem but then it also steels you up for the future.

Classrooms too are filled with judgements. Fair and unfair. I think that combination is perfect. Because for Marketers as for Professors, it is important to sift between the former and the latter. If an objective evaluation leads to the conclusion that the judgement's been unfair, dismiss the judger and his response as pomp. For he is a pompous fool. On the other hand if assessments point to the latter, see and grab it as an opportunity for improvement.

I wonder how Bono should react to Letts' judgement? Take it or dismiss it? Of course, I can't be a judge to Bono's judgement so I'll leave it to him. But then his 'dodging the Bush hug' brag to another hypocrite, Obama ( I agree with Imus), tells me he's one pompous ass.

For sure.


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