Skip to main content

Want Social Equity? Embrace Capitalism.

Jaden gets his birthday gift and card, in advance from Abby chechi and Amy baby in the US. The card's got this Ben 10 hologram that changes into each of the aliens, one after the other, depending on the way its held. There's background music too.

Jaden's thrilled and doesn't part with the card, the whole day. I marvel at the kind of gift cards on shelves in the United States.

The reason for such varied products on shelves in the US. can be attributed to a population that isn't inhibited in consumption. Their fierce desire to buy is what results in wealth creation for firms. That in turn is why firms can afford to innovate, to get even more varied and unique products on shelves. Many a times, I've heard the developing world bemoaning consumption in the US. Of course living beyond means isn't a good idea. But consumption is necessary for the innovation wheel to roll. For shelves to be stacked with better, varied and more products. At prices that get cheaper and cheaper.

People advocating 'simple living' do a disservice. Their flawed diktat is shielded by inequities they point to, in developing societies. The fact is, these inequities are a result of those very same calls for 'simple living'. Contrastingly, the fallout of consumption is wealth creation. Which prompts greater industrial activity. Which utilises more manpower at a price.

This is the ONLY tool to wealth distribution.

India has its share of socialism. Propped up by the likes of Communists, who advocate misery in the name of social justice to everyone, so there's equal misery all around. India's chance at spreading equity doesn't lie in socialist rhetoric. Instead, its the march of wealth creating Capitalism that's the only chance to an equitable society. Though Socialism sounds better, history proves otherwise. The greatest of levellers is industrial activity. Bangalore, where I live is an example. A city with middle class millionaires.

No thanks to government. All to business firms that sell, earn, and pay employees. Who then spend. Firms in turn earn, and pay employees. ...

Get the drift?


Unknown said…
even companies do CSR activities may be for brand building but still it increases the equality in society.

Popular posts from this blog

Situational Involvement of Consumers

There are two types of involvement that consumers have with products and services, Situational and Enduring. Situational involvement as the term suggests, occurs only in specificsituations whereas Enduring involvement is continuous and is more permanent in nature.

Decisions to buy umbrellas in India are driven by the onset of Indian monsoon. Monsoon rains arrived in India over the South Andaman Sea on May 10 and over the Kerala coast on May 28, three days ahead of schedule. But then, after a few days of rain, South India is witnessing a spate of dry weather. Temperatures are soaring in the north of India. The Umbrella companies in the state of Kerala are wishing for the skies to open up. So is the farming community and manufacturers of rural consumer products whose product sales depend totally on the farming community. The Met. department has deemed this dry spell as 'not unusual'.

India's monsoon rains have been static over the southern coast since last Tuesday because of a…

Prior Hypothesis Bias

Prior Hypothesis bias refers to the fact that decision makers who have strong prior beliefs about the relationship between two variables tend to make decisions on the basis of those beliefs, even when presented with the evidence that their beliefs are wrong. Moreover, they tend to use and seek information that is consistent with their prior beliefs, while ignoring information that contradicts these beliefs.

From a strategic perspective, a CEO who has a strong prior belief that a certain strategy makes sense might continue to pursue that strategy, despite evidence that it is inappropriate or failing.

Ref : Strategic Management : An Integrated Approach, 6e, Charles W L Hill, Gareth R Jones

Wearing Cuba means Walking Cuba

There's something ethereal about wearing 'Cuba'. Suddenly its the streets of Havana, smoke filled and lit by the groovin', more than the lights. The bars are packed to hilt and dreamy women seem to glide by. The feeling's beyond magical.

How did I get there?

Before I explain, I gotta tell you about the power of brands to take you places. Brands bring with them an ability to prompt you to conjure up the unreal. They can transform your reality into fantasy. And consumers are more than willing partners to brands as the drudgery they face in everyday life begs an injection of fantasy. Brands that operate in a zone of the unreal do the conjuring act as there's nothing else that consumers can call for, while making judgements. For instance, what should I be judging the lip paint on? Its colour and tone or its ability to turn me into a diva?

Cuba's a perfume. The moment I wear it, I am traipsing the streets of Havana. Its smoke filled bars I see. Its music I hear and…