Now Prof. Dawkins and the Humanists' ambition in life may be to 'push' people as far away from God as possible. And so they do what every other brand does. Use Marketing communiques. Though I must add, unlike Dawkins, brands look to creating a 'pull'. Dawkins through his communiques tries to tell people to keep kids off religion and let them choose for themselves.
Call it divine justice (The Prof. would call it an unhappy coincidence), or whatever, the kids featured in the Dawkins Poster happen to be Christians. The idea was to get kids who look happy to be featured on the poster. Unwittingly, the pictures of the 'happiest' of kids (Charlotte, 8, and Ollie, 7) turned out be pictures of kids of a former drummer of a popular Christian band.
Note what the dad, Brad Mason had to say, “It is quite funny, because obviously they were searching for images of children that looked happy and free. They happened to choose children who are Christian. It is ironic. The humanists obviously did not know the background of these children. Obviously there is something in their faces which is different. So they judged that they were happy and free without knowing that they are Christians. That is quite a compliment. I reckon it shows we have brought up our children in a good way and that they are happy.”
Beyond what I would call divine justice, there's a marketing lesson. That if you aren't careful in crafting your communiques, you may end up promoting the exact opposite of what you intended to.
Dawkins tries to take people away from God. But anyone reading the news story on his 'poster bungle' may be tempted to consider the faint possibility that God may have had a hand in the 'bungle'.