Apology's just a good start

Akio Toyoda's note of apology featured in the Washington Post aims to achieve two things. It puts the company's response out there for everyone to take in, and also acts as a PR response to the negative publicity caused by the recall.

Akio's response has been quick and measured, and in so much, perfect. Yet what still remains to be seen is how it plays out. That is, how Toyota's cars in the future are going to be. Will they be blemish free? If yes, Toyota's would have dug itself out. Also note, GM and Ford are only getting better with their brands.

For the moment, I suspect sales will take a beating. Though in the long run, Toyota's bound to be back.

For now, its wait and watch.


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