Wanna buy a Nike?

But this was even more crass. This was even more calculating. This was flat out nauseating.

"I want to find out what your thinking was. I want to find out what your feelings are. And did you learn anything?" Dad asks.

There's no answer, but it could have been: "Yes, sir. I learned to be more careful when I send text messages."

Indeed, the attempt by Nike to begin trying to craft public opinion in Woods' favor is so cartoonish it's laughable. Selling shoes is one thing, but selling moral rehabilitation is better left to those who do it on Sunday.

Maybe the people behind the Swoosh are so worried they'll lose their franchise they're desperate to try anything. Or maybe they've just figured out they needed to do something—and fast—because people aren't buying what Woods says, either.

- Tim Dahlberg, 'Tiger wants you to forgive, and to buy new Nikes'.


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