Its the package that sells
Packaging may not be the clincher when it comes to adults buying, but it is for kids. For adult buyers, packaging may be the reason why the brand's noticed and picked from among its competitors at a shelf. This consideration via packaging may not always translate into a buy. But if its a li'l kid, and he's fixed on a package (which is all too often), bet its a buy.
Jaden's choice of chocolates, fruit juices and snacks has everything to do with the packaging. He insists on a chocolate with Mickey on the cover, a juice that sports Mickey n Minnie, and Chester the cheetah plays a vital role in his choice of Cheetos.
The younger consumers are, the more a visual element plays a role in brand judgements. So if its a li'l kid you want as a consumer, put as much of your money on the package. For its the package that sells.