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Buyer Behaviour
Deciphering Buying Behaviour & Consumer Lifestyles for Marketing Decisions.
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Branding Strategy
Droid
iPhone
July 18, 2010
DROID, The anti- digitally clueless iPhone
Being the '
Un-cola
' is a cool thing. So is
'Trying Harder'
. Dissing the Apple iPhone as being 'digitally clueless' and
being the anti-iPhone
is super branding strategy.
Move aside, cutesy,
hold it a certain way
iPhone. Droid's here.
To stay.
Comments
Unknown
said…
Simple superb!
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