The Asian Shopper

I had quoted earlier from the 'Eye on Asia Retail Study' about Indian shoppers. Here's some insights on shopping and the Asian Shopper.

Some of the key “eye-sights” captured along the Purchase Decision Journey include:

1. Two-thirds of final purchase choices are made in-store.
2. Asian shoppers take time to study products in-store.
3. Advice is appreciated as long as the staff’s approach is non-intrusive.
4. Almost half the promotions done in-store are wasted.
5. Asian shoppers visit stores not just for products but also for the experience.
6. There is an Asian shopper. There is no Asian shopper.

Read the Grey G2 report in its entirety here.


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