The consumer trait a father can't have

As a marketer, self-centeredness presents an opportunity. For great positioning. The brand has to pander to the consumer's ego, and it hits home.

As a father, I know that's a consumer characteristic that will come in the way of unconditional love. A love that calls for sacrifices to be made. Most dads won't make it. I want to. Or at least get close. I of course have the Cross as a pointer to what I must do. And then I have Dick Hoyt.

Dick's is a story of unconditional love of a father for his son, Rick. Together they make Team Hoyt.

And heroes and a model dad, to me.


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