The Right Value Proposition

In India, if you have the right value propostion, small-city and town folk will surely buy. McDonald's is an example.

WSJ reports; In towns and cities like Lucknow, Varanasi, Panipat, Ambala and Meerut, McDonald's branches are mobbed when they first open, with first-time fast-food buyers snapping up items off of the menu unique to India. These include the Chicken Maharaja Mac and the vegetarian McAloo Tikki burger. More than 10,000 customers a day have been flocking to one of McDonald's newest outlets in Bhopal in the state of Madhya Pradesh.


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