Learn Marketing from who?

Seth Godin's got great advice on how to learn Marketing. He recommends 'doing'. I couldn't agree more. But there's still a question unanswered. What if I wanted to 'learn' it before 'doing' it. That way I don't have to rely on 'trial and error' all the time.

The question is, who should I learn it from?

My answer, someone who's done, and doing it. That is, learn Marketing from marketers. Theoretical posturing and publishing is one thing. 'Doing' it is another. I would recommend to all who want to learn Marketing to go where people who have done and are doing Marketing, teach.

Which means maybe conventionally ranked top B-Schools in India are out. After all, weren't they creations of a socialist era characterised by the license raj (read, regulated production) where marketing didn't mean much?

Comments

nikhil said…
now also in immature and regulated markets like india most of marketing principle is not applicable
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