BP's trying to make it right
Is BP's latest commercial campaign that looks at repairing the lousy publicity they got from the spill a good idea?
I say, Yes. Especially because of the content in the commercial. It features a fisherman (highly credible source for the message) telling us how BP's helped him get his life and vocation back on track. The content also features his working life played out on screen (boat on the waters) thus making it highly believable. The timing too is perfect. The angst against BP is almost all gone. At least for the public at large.
Good going, BP. Your 'Making It Right' campaign's a smart one.
Also, just so you all know, BP's now in the clear for the spill. Halliburton's in trouble.