The lesson most marketers won't learn



The video above teaches marketers lessons they may find very difficult to learn. Especially the biggies who fork out millions to do commercials no one wants to, or watches on TV.

The first one's about the power of surprises. Everyone loves it, won't ever forget it. Two, its about how ubiquitous social media is. Use it well and you get results no other media can promise. Three, and most importantly, its about how marketing messages travel better and faster if the propagator is the consumer.

The video above was sent to me by my brother. I've watched it, twice now, and Alphy too. Boy, did we grin through the whole of it! Oh, and yes, we now know AlphabetPhotography. And if you're reading this, you'll know too. :)

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