Non-Nano sized Tactical fixes
The New Year's starting well for Tata Nano. December sales have been good. In fact, they've been a leap from a measly 509 units in November to 5784 units in December.
The reasons for the seeming turnaround? Tactical fixes. The product's 'flaming' problem's been fixed. Mass Media communication via print and broadcast is garnering brand awareness. Distribution and Merchandising is getting better with stall sales being planned. An extended warranty of four years and a maintenance contract of Rs. 99/month is helping. So is easy financing of up to 90 percent within 48 hours.
Tata Nano's tactical fixes haven't been nano sized. They have been meticulously planned. No wonder the results too aren't nano sized.