Learning what others won't know

'I hear babies crying, I watch them grow
They'll learn much more than I'll never know
And I think to myself what a wonderful world
Yes I think to myself what a wonderful world.'

- Louis Armstrong, 'What a Wonderful World.'

At five months, Brooklyn's a learner. A fast one that that. She judges us well to know what cry she must belt out so we pick her up. The tones change depending on what she thinks will have an effect on us. Her goal? Get into our arms so she doesn't have to lie in her cot all by herself.

Babies learn. They watch us parents, take it in, and then learn what to do. So they can have their way. Adults unfortunately can't do as much. Because they settle into patterns and see nothing beyond. The voyage of discovery even if once pursued, is now forgotten. Dead and gone, I must say.

Marketers must have the minds of babies. So they never settle into patterns. So they always focus on the consumer, knowing the unthinkable can happen. And when it does they are ready with an enhanced value proposition. The driver behind change may have been technology, it could even have been social alterations. Whatever, they keenly watch, take it in, learn, and then respond.

Like babies.


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