Consumers & Social Media
'Unlike traditional media that is used to broadcast one-way messages, social media turns the traffic discomfortingly two-way. Traditional recipients of marketing and other content now turn into content creators and propagators.'
That's from my article on Social media featured in the Hindu Business Line. Read the rest of the piece here.
That's from my article on Social media featured in the Hindu Business Line. Read the rest of the piece here.
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