When insanity is better

Though I think 'living in denial' isn't at all helpful, at times I believe its a lifesaver. I mean, suppose you did admit to what you were denying all along, and then can't do a thing about it, how does it help? In fact such helpless admittance will only frustrate you even more.

But then the only problem I see is if you could truly do something about what you're enduring, but choose not to, denial is serving no purpose. In fact, I recommend admit, get frustrated and then maybe, just maybe you'll do something about it.

Consumers too come close to practicing 'denial'. The act's referred to as reducing cognitive dissonance. The theory of cognitive dissonance proposes that consumers are prone to trying to reduce dissonance. They do this by changing their attitudes, beliefs, and actions. Dissonance is also reduced by justifying, blaming, and denying. For example, a car that promises great mileage and doesn't deliver may not be ranted against. Instead the buyer-driver when asked may point to his indisciplined driving as the reason behind the lack of mileage.

Denial and reduction of dissonance is good as long as it helps keep ourselves sane. But if it turns into habit and makes cowards of us, I'd say insanity is better.


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