Perceptions first, Learning next, and voila Attitudes follow!

Drudge is gunning after Trump. With clinical precision. The way he's doing it, there's lot marketers can learn from.

Yesterday the headline at Drudge Report screamed, 'TRUMP PRAISES OBAMA; BUSH EVIL'. Today the link to that story remains, What gets added are links to videos that have have Trump berating Obama. Trump in the video (interview with Hannity) says he thought Jimmy Carter was the worst President, but that now its Obama.

How are all these stories laid out on the site? One below the other with the links stating,

YESTERDAY: TRUMP PRAISES OBAMA; BUSH 'EVIL'...

'CARTER WORST PRESIDENT IN HISTORY'...

'BUSH WORST PRESIDENT IN HISTORY'...

'OBAMA WORST PRESIDENT IN HISTORY...

What Drudge is doing is first building 'perceptions' about Trump. With the headline yesterday. He then proceeds to release more material to 'teach' us more about Trump. What he's doing is getting us to know more, thus 'learn' more about Trump. What happens after we 'learn'? We form 'attitudes'. We will now feel Trump's an opportunist. Someone who'll shoot off according to where the wind blows. When Bush is unpopular he will echo that mass feeling, while praising Obama. When Obama sinks, he rats out and turns on him!

Now is that electable quality?

Tell you what, Trump's in trouble.

For marketers, getting consumers to buy means doing exactly what Drudge is doing. Build perceptions, release more material so consumers can learn and ensure positive attitudes are formed. Sooner if not later there'll be a buy.

For Trump, it will be far from a buy. If Drudge hammers away, it'll be the opposite. A non-buy, which means Trump can kiss his presidential ambitions goodbye.

Hey, I ain't sheddin' tears.