Skip to main content

The bureaucratic hurdle to a Pee

Bureaucracy brings with it a bit (or a lot?) of idiocy. Take the enforcement of a school uniform regimen for example. Established for a certain purpose the school uniform unfortunately can take on designs that do not allow for a kindergarten student to pee in peace. Jaden currently has to navigate through buttons and zippers before he can do the 'act'. Mercifully he's learnt the ropes quickly enough.

Bureaucracy also means consumers suffer the same idiocy. A few days ago I visit a Reliance Digital store so I can buy a PS II for Jaden. I notice there's an offer on MP3 players, but open only to students who can produce a valid ID card. At the store I try and strike a bargain. I tell them I too am a student, but of a PhD program. I ask if I can avail the offer on the MP3, whilst reminding them I intend to buy a PS II. The store guy refuses to extend the MP3 offer to me. I warn him about losing not just an MP3 sale, but a PS II too. He says he's sorry but the promo rules say I need to be student. I say okay, and walk out.

Bureaucratic idiocy is all too common. Its a pity at times it gets in the way of a pee. At other times it zips shut a sale.

Comments

Pilot said…
Well, they prevented misuse of the offer...that's what they did..

So, Phd-pursuing PS2-purchasers cannot avail the offer and those who are generally considered students can!

Can't ask the stores to be specific...that would be stupefy the rest of us...
Ray Titus said…
Misuse? Such bureaucratic prevention of misuse is what shuts corporations down. Oh and yes, add to that the idiocy of marketers who design promos!
Wonderful post. Superb closing lines.
Ray Titus said…
Thank you, Dr. Debashish. Appreciate it. :)

Popular posts from this blog

Situational Involvement of Consumers

There are two types of involvement that consumers have with products and services, Situational and Enduring. Situational involvement as the term suggests, occurs only in specificsituations whereas Enduring involvement is continuous and is more permanent in nature.

Decisions to buy umbrellas in India are driven by the onset of Indian monsoon. Monsoon rains arrived in India over the South Andaman Sea on May 10 and over the Kerala coast on May 28, three days ahead of schedule. But then, after a few days of rain, South India is witnessing a spate of dry weather. Temperatures are soaring in the north of India. The Umbrella companies in the state of Kerala are wishing for the skies to open up. So is the farming community and manufacturers of rural consumer products whose product sales depend totally on the farming community. The Met. department has deemed this dry spell as 'not unusual'.

India's monsoon rains have been static over the southern coast since last Tuesday because of a…

Prior Hypothesis Bias

Prior Hypothesis bias refers to the fact that decision makers who have strong prior beliefs about the relationship between two variables tend to make decisions on the basis of those beliefs, even when presented with the evidence that their beliefs are wrong. Moreover, they tend to use and seek information that is consistent with their prior beliefs, while ignoring information that contradicts these beliefs.

From a strategic perspective, a CEO who has a strong prior belief that a certain strategy makes sense might continue to pursue that strategy, despite evidence that it is inappropriate or failing.


Ref : Strategic Management : An Integrated Approach, 6e, Charles W L Hill, Gareth R Jones

Wearing Cuba means Walking Cuba

There's something ethereal about wearing 'Cuba'. Suddenly its the streets of Havana, smoke filled and lit by the groovin', more than the lights. The bars are packed to hilt and dreamy women seem to glide by. The feeling's beyond magical.

How did I get there?

Before I explain, I gotta tell you about the power of brands to take you places. Brands bring with them an ability to prompt you to conjure up the unreal. They can transform your reality into fantasy. And consumers are more than willing partners to brands as the drudgery they face in everyday life begs an injection of fantasy. Brands that operate in a zone of the unreal do the conjuring act as there's nothing else that consumers can call for, while making judgements. For instance, what should I be judging the lip paint on? Its colour and tone or its ability to turn me into a diva?

Cuba's a perfume. The moment I wear it, I am traipsing the streets of Havana. Its smoke filled bars I see. Its music I hear and…