Your money is in your men

One of my students has two job offers on hand. Which is a problem. She agreed to joining the first one who made the offer. Then she got a call from the second. She now wants to join the latter, but doesn't know how to decline the first offer she accepted. She feels bad going to first company and telling them she can't join.

I am not surprised. I am not surprised she's hesitant to talk to the first company. I am also not surprised there's a certain contrast when it comes to employee-enterprise engagement. Employees on their part find it hard to decline an offer, once accepted. Companies on the other hand have lesser qualms in asking on-the-roll employees to leave. I mean companies aren't hesitant when it comes to what they want, as compared to people. People tend to feel bad. Business firms don't. Though firms are ultimately people, the entity called the 'firm' allows for exhibition of impersonal attitudes. Firing's easier because the decision maker can hide behind the form of a firm. 'I didn't ask you to leave, the firm's asking me to do it', is what's bandied about.

Business firms are inanimate impersonal entities. People are flesh and blood. The former can't feel, for the latter, feeling's living. Now that's a lesson marketers must learn. Business firms can't ever psychologically connect with consumers. That's something only people can do. Which means it isn't stuff on display or on the shelf that matters as much. Its the staff on the floor that can do the trick. Its they who can prompt consumers to feel. Feel good. Its they who keep your consumers coming back.

Its people who matter. As providers. As consumers


Banking ∧Me said…
very excellent blog sir....

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