Skip to main content

Death of the Cool

'Cool depended on liberalism. In fact, it was an offshoot of it, suckling on the mother’s milk of Keynesian economics. As long as there was plenty of deficit spending to go around, we could all be cool. Life would be one long evening at Max’s Kansas City.

Of course, it’s not. In today’s pay-as-you-go world, being cool is a luxury few can afford. This accounts for the extreme discomfort we may be seeing in our media and, to a lesser extent — they still have more money — Hollywood. Our media, our journos, depend on being thought cool and, consequently and perhaps more importantly, thinking of themselves as cool. When they suspect they are not, they begin to behave like worker bees when the queen is killed. They tend to run around and act out. After a while, they seem lost. Their numbers dwindle.

This is just because cool depended on a hive mind in the first place. It was little more than fad. We are well rid of it.

And in part because cool is gone, the remaining liberals are the new reactionaries. They are the ones trapped in the past, the enemies of the future.

Not that there are so many liberals anymore, outside the media. I spotted a new Prius today in a tony L.A. neighborhood sporting a pristine “Romney in 2012″ bumper sticker. Such a thing would have been incongruous, maybe even unheard of, four years ago. But cool is dead. You’re free to do what you want.

And make no mistake about it — cool was oppressive. It told you how to be and what to be. In some ways cool was the inverse of itself. It was the enemy of freedom while pretending to be its apostle. Nowadays there is nothing more square than to be cool. So feel free to be whatever you want to be.

You may even be cool again. In a new way.'

- Roger L. Simon, 'Death of the Cool.'

Comments

Popular posts from this blog

Situational Involvement of Consumers

There are two types of involvement that consumers have with products and services, Situational and Enduring. Situational involvement as the term suggests, occurs only in specificsituations whereas Enduring involvement is continuous and is more permanent in nature.

Decisions to buy umbrellas in India are driven by the onset of Indian monsoon. Monsoon rains arrived in India over the South Andaman Sea on May 10 and over the Kerala coast on May 28, three days ahead of schedule. But then, after a few days of rain, South India is witnessing a spate of dry weather. Temperatures are soaring in the north of India. The Umbrella companies in the state of Kerala are wishing for the skies to open up. So is the farming community and manufacturers of rural consumer products whose product sales depend totally on the farming community. The Met. department has deemed this dry spell as 'not unusual'.

India's monsoon rains have been static over the southern coast since last Tuesday because of a…

Prior Hypothesis Bias

Prior Hypothesis bias refers to the fact that decision makers who have strong prior beliefs about the relationship between two variables tend to make decisions on the basis of those beliefs, even when presented with the evidence that their beliefs are wrong. Moreover, they tend to use and seek information that is consistent with their prior beliefs, while ignoring information that contradicts these beliefs.

From a strategic perspective, a CEO who has a strong prior belief that a certain strategy makes sense might continue to pursue that strategy, despite evidence that it is inappropriate or failing.


Ref : Strategic Management : An Integrated Approach, 6e, Charles W L Hill, Gareth R Jones

Consumer Spending

Carpe Diem Blog: From Visual Economics, a graphical representation appears above (click to enlarge) of Consumer Expenditures in 2007, using data from the Bureau of Labor Statistics. Note that total spending on food ($6,133), clothing ($1,881) and housing ($16,920) represented 50% of consumer expenditures and 30% of income before taxes in 2007. In 1997 by comparison, 51.1% of consumer expenditures were spent on food, clothing and housing, and 44.6% of income before taxes was spent on food, clothing and housing (data here).