Show me a girl who doesn't want to be swept off her feet, and I'll get you a mutt who can wink. Kinda explains why romancing vampires can be such a hit. Its the fantasy that's working. For all those women currently swooning over Edward, its their heads playing tricks on them. Its them living the fantasy romance in their heads.
Isn't that simple? How many women do you know who are being swept off their feet by their better halves? I know girls, its such a pity romance is dead and buried. That all you get is cavemen lookin' for meat.
Our fantasies are our escape from drudgery. And the only way we can live that fantasy is by turning consumers. Which is why we watch romancing vampires goggle-eyed on screen. Why we down good money on flashy gizmos that do nothing other than make us go yakety yak.
Thank heavens we live bored lives. Else marketers would be scraping the barrel. But for the moment its the marketers who are laughing their way to the bank. And women getting over a vampire-hangover are letting the reality of cavemen sink in.