Skip to main content

Our obsession with us

There's no denying the decency and earthiness Sachin carries with him, both on and off the field. But when he says he doesn't play for records, I say, hmmm.

Does he?

Look at the statistics. The match which he got his hundredth hundred in, he scored at a pace of 4.6 runs per ever. Compare that with for example his teammates' scoring rate. Plus India lost. Now what does that say about Sachin and his comment on not playing for records?

You decide.

Don't for a moment be surprised at what Sachin did. That's what most of us would do. After all, decisions we take on and off the 'field' are meant to maximise on our payoffs. Take consumption decisions for example. All of them are engineered to ensure our needs are met in the best manner possible. When we purchase via comparisons, we are in effect trying to maximise on our value accrual from available alternatives. What we seek is the best product or service (read, solution to our need), for the money we pay.

When I hear people say, the team's above an individual, I think what nonsense. Its the other way round. For every player, its him above the team. Ditto for Sachin. Plus for everyone else. Don't be surprised for that's the way we are wired in our being. That's how we decide, consistently in our own favour. Its plain to see Sachin played for his hundredth hundred and not the team. We shouldn't fault him for that. As I said, most of us would do the same. And in many ways its good we are wired that way. At least it's perfect for marketers. For in consuming, we don roles of 'individualists' bent on maximising 'value' that accrues to us via our purchases. It sounds selfish but its good.

Reserve you admiration, not for the likes of Sachin, but for those who sacrifice so others benefit. Such people do so willingly asking for nothing in return. They are the true heroes amongst us. Not Sachin.

Here's hoping we celebrate them.


Renu said…
True !! There are so many unsung heroes who actually do a lot for others, not for the sake of records or fame. one example is -
We have visited this place and it is unbelievable .
Renu said…
This comment has been removed by the author.

Popular posts from this blog

Situational Involvement of Consumers

There are two types of involvement that consumers have with products and services, Situational and Enduring. Situational involvement as the term suggests, occurs only in specificsituations whereas Enduring involvement is continuous and is more permanent in nature.

Decisions to buy umbrellas in India are driven by the onset of Indian monsoon. Monsoon rains arrived in India over the South Andaman Sea on May 10 and over the Kerala coast on May 28, three days ahead of schedule. But then, after a few days of rain, South India is witnessing a spate of dry weather. Temperatures are soaring in the north of India. The Umbrella companies in the state of Kerala are wishing for the skies to open up. So is the farming community and manufacturers of rural consumer products whose product sales depend totally on the farming community. The Met. department has deemed this dry spell as 'not unusual'.

India's monsoon rains have been static over the southern coast since last Tuesday because of a…

Prior Hypothesis Bias

Prior Hypothesis bias refers to the fact that decision makers who have strong prior beliefs about the relationship between two variables tend to make decisions on the basis of those beliefs, even when presented with the evidence that their beliefs are wrong. Moreover, they tend to use and seek information that is consistent with their prior beliefs, while ignoring information that contradicts these beliefs.

From a strategic perspective, a CEO who has a strong prior belief that a certain strategy makes sense might continue to pursue that strategy, despite evidence that it is inappropriate or failing.

Ref : Strategic Management : An Integrated Approach, 6e, Charles W L Hill, Gareth R Jones

Wearing Cuba means Walking Cuba

There's something ethereal about wearing 'Cuba'. Suddenly its the streets of Havana, smoke filled and lit by the groovin', more than the lights. The bars are packed to hilt and dreamy women seem to glide by. The feeling's beyond magical.

How did I get there?

Before I explain, I gotta tell you about the power of brands to take you places. Brands bring with them an ability to prompt you to conjure up the unreal. They can transform your reality into fantasy. And consumers are more than willing partners to brands as the drudgery they face in everyday life begs an injection of fantasy. Brands that operate in a zone of the unreal do the conjuring act as there's nothing else that consumers can call for, while making judgements. For instance, what should I be judging the lip paint on? Its colour and tone or its ability to turn me into a diva?

Cuba's a perfume. The moment I wear it, I am traipsing the streets of Havana. Its smoke filled bars I see. Its music I hear and…