Skip to main content

Why Casey Anthony gets judged

I see Casey Anthony's lawyer on TV telling us Casey's sick of all the judgement she's been enduring for the past two years. Just yesterday, a colleague tells me of my judgemental stance whilst in a discussion.

Yeah, the lord's told us not to judge but note, he's never said judge never. In fact I think judging is good, even when others do it to us and then say it. That's the only sure way we'll ever know what's on another's mind. Also if you dish it out, be ready to take it when it comes your way. Don't whine. Tell you what, judging is what we do all the time. Its probable we may not be articulating all our judgements, but inside we're all judgers. That's what we are wired to be.

Every time we select stimuli and form perceptions, we are in effect starting on our way to judgement. Judgments range from being made as 'snap' ones to 'considered' ones. The difference is that the former is based on 'perceptions', the latter on 'learning'. As consumers too we make judgments all the time. If our judgements favour a particular brand, and there's an intention buy, a sale is what follows. Alternately if a brand falls out of favor it means the consumer's judged harshly and sales are bound to plummet. In the world of consumers, its important to remember that every consumer facing marketing mix variable will be judged. The product, the price, the communique, the access point stimuli, everything is fair game for judgement. If a brand sells its because all mix variables have been judged favorably vis-a-vis a competitor.

If Casey's been judged, its because she's put stimuli out there that's arrested attention and elicited reactions. If she doesn't want to be judged hence on, all she has to do is disappear. If she can't and has to come on CNN, the best she can do is sit back and take what's dished. 


Popular posts from this blog

Situational Involvement of Consumers

There are two types of involvement that consumers have with products and services, Situational and Enduring. Situational involvement as the term suggests, occurs only in specificsituations whereas Enduring involvement is continuous and is more permanent in nature.

Decisions to buy umbrellas in India are driven by the onset of Indian monsoon. Monsoon rains arrived in India over the South Andaman Sea on May 10 and over the Kerala coast on May 28, three days ahead of schedule. But then, after a few days of rain, South India is witnessing a spate of dry weather. Temperatures are soaring in the north of India. The Umbrella companies in the state of Kerala are wishing for the skies to open up. So is the farming community and manufacturers of rural consumer products whose product sales depend totally on the farming community. The Met. department has deemed this dry spell as 'not unusual'.

India's monsoon rains have been static over the southern coast since last Tuesday because of a…

Prior Hypothesis Bias

Prior Hypothesis bias refers to the fact that decision makers who have strong prior beliefs about the relationship between two variables tend to make decisions on the basis of those beliefs, even when presented with the evidence that their beliefs are wrong. Moreover, they tend to use and seek information that is consistent with their prior beliefs, while ignoring information that contradicts these beliefs.

From a strategic perspective, a CEO who has a strong prior belief that a certain strategy makes sense might continue to pursue that strategy, despite evidence that it is inappropriate or failing.

Ref : Strategic Management : An Integrated Approach, 6e, Charles W L Hill, Gareth R Jones

Consumer Spending

Carpe Diem Blog: From Visual Economics, a graphical representation appears above (click to enlarge) of Consumer Expenditures in 2007, using data from the Bureau of Labor Statistics. Note that total spending on food ($6,133), clothing ($1,881) and housing ($16,920) represented 50% of consumer expenditures and 30% of income before taxes in 2007. In 1997 by comparison, 51.1% of consumer expenditures were spent on food, clothing and housing, and 44.6% of income before taxes was spent on food, clothing and housing (data here).