Strategy is Segmenting, Targeting, Positioning

The cardinal rule to getting marketing strategy right can be summed in a single sentence. Segment, target, and position right!

Get those three right, and you get marketing strategy, which is about getting consumers to buy whatever it is you're selling, right.

With Paul Ryan as the VP pick, Romney's got his strategy dead right. Ryan's the right pick because he connects with conservative voters. Andrea Mitchell may think this isn't a pick for suburban moms. Damn right! Strategy requires that you get your target segment right, and conservatives are the ones on the radar, not suburban moms. And guess what, moms are gonna come around, sooner if not later.

Romney-Ryan pose the best bet for Republicans. If they can't, I guess no one can. Here's hoping they can. Else for America, the socialist nightmare will continue!


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