Skip to main content

We aren't who we say we are



It was only a matter of time. Abortionist Ron Virmani had to someday blurt out what he really thought about black babies. The disgusting racist opinion Ron's expressed in anger reveals the real Ron. The 'I care about taxpayer money' Ron is his pathetic fake front (for the liberal mob).

When it comes to engineering perceptions, liberals are the ones who've gotten away with it. Everything they publicly stand for, and are glorified for, aren't who they really are. Take global warming prophet Al Gore for example. The 'warming' nonsense Al spews goes a long way in putting together a caring image. But the real Al is a hypocrite

Note, 'Graciously, Gore tells consumers how to change their lives to curb their carbon-gobbling ways: Switch to compact fluorescent light bulbs, use a clothesline, drive a hybrid, use renewable energy, dramatically cut back on consumption. Better still, responsible global citizens can follow Gore's example, because, as he readily points out in his speeches, he lives a "carbon-neutral lifestyle." But if Al Gore is the world's role model for ecology, the planet is doomed. For someone who says the sky is falling, he does very little. He says he recycles and drives a hybrid. And he claims he uses renewable energy credits to offset the pollution he produces when using a private jet to promote his film. (In reality, Paramount Classics, the film's distributor, pays this.)

Public records reveal that as Gore lectures Americans on excessive consumption, he and his wife Tipper live in two properties: a 10,000-square-foot, 20-room, eight-bathroom home in Nashville, and a 4,000-square-foot home in Arlington, Va. (He also has a third home in Carthage, Tenn.) For someone rallying the planet to pursue a path of extreme personal sacrifice, Gore requires little from himself.'


As consumers we are given to faking. The social selves we exhibit aren't in many cases our actual selves. Now that's good news for marketers. After all marketers and their brands are what can help us construct our ideal social selves for the rest of the world.

But there's a problem too. Consumer research many a times fails to unearth the 'real story' from the consumer. For example, when quizzed, the girl may say her choice of trouser and T have more to do with fit and comfort. What she fails to articulate is how the body-hugging trouser and T turns her into an object of desire. 

Thus for marketers, faking helps sell brands, but makes research difficult. Coming back to Ron, its clear he's screwed up big time. The wide world now knows Ron Virmani for who he really is. 

An abortionist, who's a disgusting racist too.

Comments

Blogger said…
There is a chance you qualify for a new solar energy program.
Click here and find out if you are eligble now!

Popular posts from this blog

Situational Involvement of Consumers

There are two types of involvement that consumers have with products and services, Situational and Enduring. Situational involvement as the term suggests, occurs only in specificsituations whereas Enduring involvement is continuous and is more permanent in nature.

Decisions to buy umbrellas in India are driven by the onset of Indian monsoon. Monsoon rains arrived in India over the South Andaman Sea on May 10 and over the Kerala coast on May 28, three days ahead of schedule. But then, after a few days of rain, South India is witnessing a spate of dry weather. Temperatures are soaring in the north of India. The Umbrella companies in the state of Kerala are wishing for the skies to open up. So is the farming community and manufacturers of rural consumer products whose product sales depend totally on the farming community. The Met. department has deemed this dry spell as 'not unusual'.

India's monsoon rains have been static over the southern coast since last Tuesday because of a…

Prior Hypothesis Bias

Prior Hypothesis bias refers to the fact that decision makers who have strong prior beliefs about the relationship between two variables tend to make decisions on the basis of those beliefs, even when presented with the evidence that their beliefs are wrong. Moreover, they tend to use and seek information that is consistent with their prior beliefs, while ignoring information that contradicts these beliefs.

From a strategic perspective, a CEO who has a strong prior belief that a certain strategy makes sense might continue to pursue that strategy, despite evidence that it is inappropriate or failing.


Ref : Strategic Management : An Integrated Approach, 6e, Charles W L Hill, Gareth R Jones

Consumer Spending

Carpe Diem Blog: From Visual Economics, a graphical representation appears above (click to enlarge) of Consumer Expenditures in 2007, using data from the Bureau of Labor Statistics. Note that total spending on food ($6,133), clothing ($1,881) and housing ($16,920) represented 50% of consumer expenditures and 30% of income before taxes in 2007. In 1997 by comparison, 51.1% of consumer expenditures were spent on food, clothing and housing, and 44.6% of income before taxes was spent on food, clothing and housing (data here).