Is the sheen off Paula Deen?

How are consumers reacting to Paula Deen's racial indiscretion, that happened donkey's years (that's 30 for you) ago?

They are ordering more of her upcoming book, due in October this year. In fact pre-orders of her new cookbook, 'Paula Deen's New Testament: 250 Favorite Recipes, All Lightened Up', went ballistic, propelling it to the No. 1 spot on the Amazon best sellers list. Those that are to be on two Paula Deen cruises planned for 2014 are calling in to say they are going. Others who aren't booked as yet are calling to say they want to go! On the retail-front some consumers have even said they'll drop Walmart if WM drops Paula!

Now how are marketers reacting to the Deen indiscretion? They are pulling out. Seven of them already have?

Consumer-marketer disconnect?

You bet.

In an era where charges of racism have taken loony proportions, its important for marketers to differentiate between genuine outrage over racist behavior, and liberal brouhaha over nothing.

This one's brouhaha over nothing.

Just so you know, post-Fluke in 2013, Rush has bounced back with new advertisers.

What can I say Paula, its just a matter of time!


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