Is 'living in' and announcing it 'bold'?
Have our standards of what's bold taken a nosedive?
Or is the real problem liberals who crawl out of the woodwork at most creative agencies, and their sensibilities?
Whatever, I wish Volkswagen Polo knew better than to position on 'bolder' with 'living in'!
Hey, its possible I'm getting it all wrong. I guess yours truly shouldn't be surprised if the Polo's target consumer segment thought living in was bold!