Skip to main content

Sachin Tendulkar & the flawed research query

FirstPost's question of the day is a classic illustration of how NOT to frame a research query and drawn implications from responses. FP's poll question states, 'Sachin Tendulkar picked the right time to retire - I Agree / I Disagree'.

I answered 'I Disagree' thinking that meant I was saying he should have retired earlier. But mine and other such answers have been taken by the FP commentator to imply we are saying otherwise. The commentary below our choice suggests our responses meant we want Sachin to have stayed longer, and not retire now.

A 'I Disagree' answer to FP's poll query can be construed in two ways. It can mean the respondents are saying Sachin should have retired earlier. It can also be construed as respondents asking Sachin to stay on.

Now to my answer. What did I mean by my 'I Disagree'? I meant Sachin should have gotten off earlier rather than hang around to play for records so he could cement his 'legend' status.

Are there others who agree with yours truly?

Sure. Note Munnabhai's response to the same statement, 'Hell! I have been short changed. I voted "I disagree", considering it meant that the bugger should have done it years ago.'

Munna, I can't agree more.


Vishnu Raghavan said…
There are many of us who felt that he should have retired far earlier. At all events one must leave on a high- rather than suffer the indignity of getting pasted by people of a more so called pedestrian status.
Nasser Hussain, the English captain once retired gracefully stating the time was ripe for a fresh pair of legs to take over. Was hugely impressed and more so when he retired with 96 tests under his belt. There is a lesson that people should ask why are you leaving, not when. Guess its a lesson all should imbibe
Vishnu Raghavan said…
short of a hundred went Hussain.

Popular posts from this blog

Situational Involvement of Consumers

There are two types of involvement that consumers have with products and services, Situational and Enduring. Situational involvement as the term suggests, occurs only in specificsituations whereas Enduring involvement is continuous and is more permanent in nature.

Decisions to buy umbrellas in India are driven by the onset of Indian monsoon. Monsoon rains arrived in India over the South Andaman Sea on May 10 and over the Kerala coast on May 28, three days ahead of schedule. But then, after a few days of rain, South India is witnessing a spate of dry weather. Temperatures are soaring in the north of India. The Umbrella companies in the state of Kerala are wishing for the skies to open up. So is the farming community and manufacturers of rural consumer products whose product sales depend totally on the farming community. The Met. department has deemed this dry spell as 'not unusual'.

India's monsoon rains have been static over the southern coast since last Tuesday because of a…

Prior Hypothesis Bias

Prior Hypothesis bias refers to the fact that decision makers who have strong prior beliefs about the relationship between two variables tend to make decisions on the basis of those beliefs, even when presented with the evidence that their beliefs are wrong. Moreover, they tend to use and seek information that is consistent with their prior beliefs, while ignoring information that contradicts these beliefs.

From a strategic perspective, a CEO who has a strong prior belief that a certain strategy makes sense might continue to pursue that strategy, despite evidence that it is inappropriate or failing.

Ref : Strategic Management : An Integrated Approach, 6e, Charles W L Hill, Gareth R Jones

Wearing Cuba means Walking Cuba

There's something ethereal about wearing 'Cuba'. Suddenly its the streets of Havana, smoke filled and lit by the groovin', more than the lights. The bars are packed to hilt and dreamy women seem to glide by. The feeling's beyond magical.

How did I get there?

Before I explain, I gotta tell you about the power of brands to take you places. Brands bring with them an ability to prompt you to conjure up the unreal. They can transform your reality into fantasy. And consumers are more than willing partners to brands as the drudgery they face in everyday life begs an injection of fantasy. Brands that operate in a zone of the unreal do the conjuring act as there's nothing else that consumers can call for, while making judgements. For instance, what should I be judging the lip paint on? Its colour and tone or its ability to turn me into a diva?

Cuba's a perfume. The moment I wear it, I am traipsing the streets of Havana. Its smoke filled bars I see. Its music I hear and…