Skip to main content

A&E bows to the bigoted GLAAD, Cracker Barrel heeds customers

Phil Robertson has a god-given right to quote the Bible. A&E has a free-market given right to suspend the Duck Dynasty patriarch, and so does Cracker Barrel. The restaurant chain has a free market right to stop selling Duck Dynasty merchandise with Papa Phil's face prominently displayed. It then has the right to apologize to its patrons and bring the merchandise back in.

When it comes to rights, no one has the right to question the rights of either the Duck Dynasty patriarch, or A&E, or even Cracker Barrel, but that's where the similarity ends. When it comes to Marketing the differences are stark, at least between A&E and Cracker Barrel.  

A&E heeded the bigoted GLAAD, while Cracker Barrel listened to their customers. Marketing ain't about paying heed to bigots, its about keeping your ear close to your consumers. The latter act is why Cracker Barrel got on Twitter and Facebook to apologize (listed below) and tell their consumers they got it wrong with their dropping Duck Dynasty merchandise.

As for A&E, if they have any marketing sense in them, they'll get Phil and the 'intact' Duck Dynasty back to the way it was. My gut tells me they won't. That will them make them lousy marketers, but what's worse is the LGBT bigots will have their way, and another liberty brick that America is made of will fall. 

Pity.

(Cracker Barrel's communiques to its customers via Twitter & Facebook ) 
We made a mistake, we listened to you, and we apologize. products are back in our stores. http://goo.gl/zftvZe 

Comments

Popular posts from this blog

Situational Involvement of Consumers

There are two types of involvement that consumers have with products and services, Situational and Enduring. Situational involvement as the term suggests, occurs only in specificsituations whereas Enduring involvement is continuous and is more permanent in nature.

Decisions to buy umbrellas in India are driven by the onset of Indian monsoon. Monsoon rains arrived in India over the South Andaman Sea on May 10 and over the Kerala coast on May 28, three days ahead of schedule. But then, after a few days of rain, South India is witnessing a spate of dry weather. Temperatures are soaring in the north of India. The Umbrella companies in the state of Kerala are wishing for the skies to open up. So is the farming community and manufacturers of rural consumer products whose product sales depend totally on the farming community. The Met. department has deemed this dry spell as 'not unusual'.

India's monsoon rains have been static over the southern coast since last Tuesday because of a…

Prior Hypothesis Bias

Prior Hypothesis bias refers to the fact that decision makers who have strong prior beliefs about the relationship between two variables tend to make decisions on the basis of those beliefs, even when presented with the evidence that their beliefs are wrong. Moreover, they tend to use and seek information that is consistent with their prior beliefs, while ignoring information that contradicts these beliefs.

From a strategic perspective, a CEO who has a strong prior belief that a certain strategy makes sense might continue to pursue that strategy, despite evidence that it is inappropriate or failing.


Ref : Strategic Management : An Integrated Approach, 6e, Charles W L Hill, Gareth R Jones

Wearing Cuba means Walking Cuba

There's something ethereal about wearing 'Cuba'. Suddenly its the streets of Havana, smoke filled and lit by the groovin', more than the lights. The bars are packed to hilt and dreamy women seem to glide by. The feeling's beyond magical.

How did I get there?

Before I explain, I gotta tell you about the power of brands to take you places. Brands bring with them an ability to prompt you to conjure up the unreal. They can transform your reality into fantasy. And consumers are more than willing partners to brands as the drudgery they face in everyday life begs an injection of fantasy. Brands that operate in a zone of the unreal do the conjuring act as there's nothing else that consumers can call for, while making judgements. For instance, what should I be judging the lip paint on? Its colour and tone or its ability to turn me into a diva?

Cuba's a perfume. The moment I wear it, I am traipsing the streets of Havana. Its smoke filled bars I see. Its music I hear and…