If you want to understand what Marketing is really about, take a leaf out of Matt Drudge's book. The picture and story above is today's headline at the Drudge Report. The way the story has been presented on the site hits home like a tracer bullet. Its crisp and conveys what a thousand words can't.
Drudge gives its readers 'brilliant' headlines that link to the 'right' stories like no one else can. Which is why its audience stays glued, and keeps coming.
Now that's what Marketing is about, giving consumers value like no one else can, and ensuring the value delivery stays consistent so consumers remain loyal.