Skip to main content

Why Elisa Doucette's rewording of Elizabeth Lauten's apology fails

The problem with Elisa Doucette's 'rewording' of Elizabeth Lauten's apology is that its framed sans a consideration of how perceptions are formed when sensory organs encounter stimuli. Note, everything our senses take in (select, organize, and interpret) is game for perception formation. So for example, the stuff we see, hear, or read can prompt us to form perceptions. Like the way it happened with Elizabeth Lauten's FB post. What's important to note is, the same stimuli can have people forming different perceptions. Blame that on individual differences.

So when I read the Elizabeth's FB post, I wonder what the outrage is about? That's cyber-bullying? I squint hard and read again. Where's the bullying, I wonder? Not so to the hordes of Barack worshipers. They are outraged! Rightfully so. After all, its them forming perceptions, not me!

Okay, so what's this got to do with Elisa's rewording?

Simple. The words you speak don't really matter when you stray into the wrong target audience's consideration. Meaning if you are lecturing Barack's kids, and that's being read by the Barack cabal, your goose is cooked. You can then reword your apology all you want, and even with the help of a literature Nobel Prize winner; it won't matter to the faithful. They will have none of it. They will keep coming after you.

So what should Elizabeth Lauten have done in the wake of such spiteful backlash? In my view, she should stop talking about prayer and all that sort of stuff and stick to her calling out 'classless behavior'. She will of course find no friends among the Barack mob, but she would at least have the support of those who believe civil behavior in public places is a non-negotiable.

For the President's daughters, and for all of us!


Popular posts from this blog

Situational Involvement of Consumers

There are two types of involvement that consumers have with products and services, Situational and Enduring. Situational involvement as the term suggests, occurs only in specificsituations whereas Enduring involvement is continuous and is more permanent in nature.

Decisions to buy umbrellas in India are driven by the onset of Indian monsoon. Monsoon rains arrived in India over the South Andaman Sea on May 10 and over the Kerala coast on May 28, three days ahead of schedule. But then, after a few days of rain, South India is witnessing a spate of dry weather. Temperatures are soaring in the north of India. The Umbrella companies in the state of Kerala are wishing for the skies to open up. So is the farming community and manufacturers of rural consumer products whose product sales depend totally on the farming community. The Met. department has deemed this dry spell as 'not unusual'.

India's monsoon rains have been static over the southern coast since last Tuesday because of a…

Prior Hypothesis Bias

Prior Hypothesis bias refers to the fact that decision makers who have strong prior beliefs about the relationship between two variables tend to make decisions on the basis of those beliefs, even when presented with the evidence that their beliefs are wrong. Moreover, they tend to use and seek information that is consistent with their prior beliefs, while ignoring information that contradicts these beliefs.

From a strategic perspective, a CEO who has a strong prior belief that a certain strategy makes sense might continue to pursue that strategy, despite evidence that it is inappropriate or failing.

Ref : Strategic Management : An Integrated Approach, 6e, Charles W L Hill, Gareth R Jones

Wearing Cuba means Walking Cuba

There's something ethereal about wearing 'Cuba'. Suddenly its the streets of Havana, smoke filled and lit by the groovin', more than the lights. The bars are packed to hilt and dreamy women seem to glide by. The feeling's beyond magical.

How did I get there?

Before I explain, I gotta tell you about the power of brands to take you places. Brands bring with them an ability to prompt you to conjure up the unreal. They can transform your reality into fantasy. And consumers are more than willing partners to brands as the drudgery they face in everyday life begs an injection of fantasy. Brands that operate in a zone of the unreal do the conjuring act as there's nothing else that consumers can call for, while making judgements. For instance, what should I be judging the lip paint on? Its colour and tone or its ability to turn me into a diva?

Cuba's a perfume. The moment I wear it, I am traipsing the streets of Havana. Its smoke filled bars I see. Its music I hear and…