Skip to main content

Can Data Analytics help in Parenting?

I've wondered if 'analytics' is such a big deal in business, shouldn't it work for parenting too? I mean if copious amounts of data is generated in business, as a father I can tell you there's enough to go around at my home too. I mean, my kids are always saying stuff, doing stuff, asking for stuff and so on. All I have to do to better parenting is capture and analyse my kids' articulated/exhibited behavioral content, arrive at interpretations and let it guide my decision making as a father. Sounds simple, right?

Wrong.

Its isn't what my kids say and do that stumps me. In fact that's the easy data capture and analysis part. Its what they don't that confounds me. Its when Jaden slips into a non-communicative zone, that I flounder. I can't for the life of me figure what's in his head. Is he upset, melancholic, even angry perhaps? Truth is, I don't know. Plus he won't tell. For data analytics to work, there has to be data. Just as it is with Jaden at times, what if consumers aren't supplying data you can analyse? Such periods of lull don't mean consumers aren't having a life. It only means they aren't communicating. Meaning they aren't generating data that can be analysed.

Marketers should worry as much about the data they don't encounter because that means they are being kept away by consumers. From my experience as a father I can tell you such 'shut-out' zones reveal as much about people as when they let you in on their lives. What I focus on during such times is to step back so conditions can go back to normal. So Jaden feels good enough to go back to his normal 'talking' ways.

Then its back to analysis. 

Comments

Unknown said…
Actually found a new way of looking into data analytics...great article :)
Unknown said…
Actually found a new way of looking into data analytics...great article :)
Ray Titus said…
Thank you, Sayantani. :)
Amrita Gupta said…
Very well written!
Ray Titus said…
This comment has been removed by the author.
Unknown said…
Very informative post, if you are looking quality blog related to stock market then you should spend time over this blog. Get free live market analysis by Epic Research.
Angelo Mathews said…
Very interesting article about data analytics. Thank you for this great words. Do you wish to one of shine star in stock marketing join with us for stock market training in Delhi | Stock market courses in Delhi

Popular posts from this blog

Situational Involvement of Consumers

There are two types of involvement that consumers have with products and services, Situational and Enduring. Situational involvement as the term suggests, occurs only in specificsituations whereas Enduring involvement is continuous and is more permanent in nature.

Decisions to buy umbrellas in India are driven by the onset of Indian monsoon. Monsoon rains arrived in India over the South Andaman Sea on May 10 and over the Kerala coast on May 28, three days ahead of schedule. But then, after a few days of rain, South India is witnessing a spate of dry weather. Temperatures are soaring in the north of India. The Umbrella companies in the state of Kerala are wishing for the skies to open up. So is the farming community and manufacturers of rural consumer products whose product sales depend totally on the farming community. The Met. department has deemed this dry spell as 'not unusual'.

India's monsoon rains have been static over the southern coast since last Tuesday because of a…

Prior Hypothesis Bias

Prior Hypothesis bias refers to the fact that decision makers who have strong prior beliefs about the relationship between two variables tend to make decisions on the basis of those beliefs, even when presented with the evidence that their beliefs are wrong. Moreover, they tend to use and seek information that is consistent with their prior beliefs, while ignoring information that contradicts these beliefs.

From a strategic perspective, a CEO who has a strong prior belief that a certain strategy makes sense might continue to pursue that strategy, despite evidence that it is inappropriate or failing.


Ref : Strategic Management : An Integrated Approach, 6e, Charles W L Hill, Gareth R Jones

Wearing Cuba means Walking Cuba

There's something ethereal about wearing 'Cuba'. Suddenly its the streets of Havana, smoke filled and lit by the groovin', more than the lights. The bars are packed to hilt and dreamy women seem to glide by. The feeling's beyond magical.

How did I get there?

Before I explain, I gotta tell you about the power of brands to take you places. Brands bring with them an ability to prompt you to conjure up the unreal. They can transform your reality into fantasy. And consumers are more than willing partners to brands as the drudgery they face in everyday life begs an injection of fantasy. Brands that operate in a zone of the unreal do the conjuring act as there's nothing else that consumers can call for, while making judgements. For instance, what should I be judging the lip paint on? Its colour and tone or its ability to turn me into a diva?

Cuba's a perfume. The moment I wear it, I am traipsing the streets of Havana. Its smoke filled bars I see. Its music I hear and…