Can Data Analytics help in Parenting?

I've wondered if 'analytics' is such a big deal in business, shouldn't it work for parenting too? I mean if copious amounts of data is generated in business, as a father I can tell you there's enough to go around at my home too. I mean, my kids are always saying stuff, doing stuff, asking for stuff and so on. All I have to do to better parenting is capture and analyse my kids' articulated/exhibited behavioral content, arrive at interpretations and let it guide my decision making as a father. Sounds simple, right?

Wrong.

Its isn't what my kids say and do that stumps me. In fact that's the easy data capture and analysis part. Its what they don't that confounds me. Its when Jaden slips into a non-communicative zone, that I flounder. I can't for the life of me figure what's in his head. Is he upset, melancholic, even angry perhaps? Truth is, I don't know. Plus he won't tell. For data analytics to work, there has to be data. Just as it is with Jaden at times, what if consumers aren't supplying data you can analyse? Such periods of lull don't mean consumers aren't having a life. It only means they aren't communicating. Meaning they aren't generating data that can be analysed.

Marketers should worry as much about the data they don't encounter because that means they are being kept away by consumers. From my experience as a father I can tell you such 'shut-out' zones reveal as much about people as when they let you in on their lives. What I focus on during such times is to step back so conditions can go back to normal. So Jaden feels good enough to go back to his normal 'talking' ways.

Then its back to analysis. 

Comments

Sayantani Dhar said…
Actually found a new way of looking into data analytics...great article :)
Sayantani Dhar said…
Actually found a new way of looking into data analytics...great article :)
Ray Titus said…
Thank you, Sayantani. :)
Amrita Gupta said…
Very well written!
Ray Titus said…
This comment has been removed by the author.
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