Skip to main content

Kabali-Rajini Frenzy, Escapism, and its consequences

Escapist tendencies are how you explain the Kabali-Rajini mania. 'Collective escapism' is how I term the phenomenon when the hordes join in. Escapist indulgences help us ward off cognitive exertions that are taxing on our minds. A simple illustration of how we accomplish this is via the time we spend watching TV. The idiot box indulgence enables us to bypass cognitive thought that may prove burdensome. After all, when and to whom do the rigors of reality appeal?

Not many.

The Rajini-Kabali-escapist act doesn't hurt until it seeps into other arenas. When it does, our fantasy objects end up stepping into law-making roles, courtesy our idiocy at the ballot boxes. Think about it. That's the worst it can get for any society! In the business of lifestyle brands, patronage most times is fueled by borderline escapist tendencies. So for example, when we push the pedal on that coveted SUV, we speed into fantasy territory. Again, that's alright till you lose all sense of reality. Then the unthinkable happens. Lives may even be lost.

Here's hoping we consume with a grip on reality. Equally important, here's hoping we operate as thoughtful citizens untouched by silver screen fantasies. Note, our collective future depends on it! 


Popular posts from this blog

Situational Involvement of Consumers

There are two types of involvement that consumers have with products and services, Situational and Enduring. Situational involvement as the term suggests, occurs only in specificsituations whereas Enduring involvement is continuous and is more permanent in nature.

Decisions to buy umbrellas in India are driven by the onset of Indian monsoon. Monsoon rains arrived in India over the South Andaman Sea on May 10 and over the Kerala coast on May 28, three days ahead of schedule. But then, after a few days of rain, South India is witnessing a spate of dry weather. Temperatures are soaring in the north of India. The Umbrella companies in the state of Kerala are wishing for the skies to open up. So is the farming community and manufacturers of rural consumer products whose product sales depend totally on the farming community. The Met. department has deemed this dry spell as 'not unusual'.

India's monsoon rains have been static over the southern coast since last Tuesday because of a…

Prior Hypothesis Bias

Prior Hypothesis bias refers to the fact that decision makers who have strong prior beliefs about the relationship between two variables tend to make decisions on the basis of those beliefs, even when presented with the evidence that their beliefs are wrong. Moreover, they tend to use and seek information that is consistent with their prior beliefs, while ignoring information that contradicts these beliefs.

From a strategic perspective, a CEO who has a strong prior belief that a certain strategy makes sense might continue to pursue that strategy, despite evidence that it is inappropriate or failing.

Ref : Strategic Management : An Integrated Approach, 6e, Charles W L Hill, Gareth R Jones

Consumer Spending

Carpe Diem Blog: From Visual Economics, a graphical representation appears above (click to enlarge) of Consumer Expenditures in 2007, using data from the Bureau of Labor Statistics. Note that total spending on food ($6,133), clothing ($1,881) and housing ($16,920) represented 50% of consumer expenditures and 30% of income before taxes in 2007. In 1997 by comparison, 51.1% of consumer expenditures were spent on food, clothing and housing, and 44.6% of income before taxes was spent on food, clothing and housing (data here).