What is 7 lakh rupees vs. damage to the Ford brand?
Here's what a Ford Ecosport customer had to go through servicing her subcompact crossover SUV at at an authorized Ford Service Center. Here's what Ford India did to arrest a situation that was going downhill.
Smart move, Ford India!
You realize 7 lakh rupees is nothing compared to the brand value of Ford. Damage the brand, and your revenues and profits go downhill. Keep it intact at a cost of Rs. 7 lakh, and you keep future consumer patronage intact. This particular incident hits home for us as my wife drives a Ford Figo.
Wise move, Ford India. Along with the EcoSport customer who seems happy with your response, we too are relieved. You see, our Figo service date is around the corner.