Yes Bank and the Power of Digital Banking 2.0
The most consumer friendly banks in the
world use
digital and mobile platforms in markedly different ways. The key difference
is in the way they leverage the power of digital and present their banking and
financial services to target consumers. The best banks know digital is about
empowering consumers and so they build their virtual propositions with the
consumer as the pivot. It’s not just banks, but even the Indian government
that’s aggressively pursuing digital platforms in the banking and financial
space. One of their initiatives, christened ‘Unified
Payment Interface’ is an attempt at digitizing the transfer and receipt of
money, and ensuring the same is available to poor and disadvantaged in
the country.
In India, Yes Bank is zooming up and ahead
in engaging with digital consumers. Visit their site and you see right on
the home page the emphasis is on consumers. Do a comparison across banks in
India on their digital avatars, and you’ll see why Yes Bank is cruising ahead. What’s
more, they are again among the best banks that have gotten onto the mobile
platform. Navigating their site and getting to the services you need is a
breeze. Plus it’s rather quick too! The digital
content layout is customized and optimized to the user’s needs. Go to their Current
Account link or try applying for a Debit
Card and you’ll see how user friendly the site is. What takes the cake however is their minimalist
approach to site contents that ensures its absolutely clutter free. That means
no more tearing your hair out trying to locate what you need from the bank!
Yes Bank’s ‘mobile first’ website is power-packed
with tools and applications for users. These include interactive applications such as
the ‘Product Finder Tool’, ‘Product Comparator Tool’, ‘Fixed Deposit Calculators’ and others that enable almost intuitive product discovery. The bank’s
mobile App too has been built keeping in the mind usability and speed. So for
example, if you wanted to download a form or fill up details and submit it via
the 'Yes Mobile App' or the portal you can do it easy and quick. The 'Yes Pay' and 'Yes Tag' features enable payments and allow users to do banking transactions
seamlessly on Twitter, Facebook Messenger, WeChat, Telegram and Skype. Yes
Bank’s banking portal and the App have for been designed for to-and-fro and
cross-engagements. No longer are users passive recipients, as they can
now engage with the bank using multimedia content and via a user community. Imagine
a bank going social. How cool!
As the business of banking and finance hurtles
into the digital realm where users have short attention and patience spans, Yes Bank has responded with a digital
strategy that’s right up the mark. The level of customization they’ve
engineered is truly a delight for users. As a netizen who lives and breathes
digital I can vouch for Yes Bank's ingenious digital banking proposition. If
you ask me how they got it right where others languish, I can tell you it’s
because they’ve firmly put users as the centerpiece to their digital act.
Comments